A logo design can be considered among the area which appears like a tad too simple and easy in layman’s eyes. But in its execution, it can be very difficult if it is not properly designed. The main topic of logo involves everything about grabbing attention. It becomes a huge challenge for the logo makers to successfully mold the emblem by taking all of the essential ingredients of the company identity and carry out it for grabbing everybody’s attention.
The main trick of creating a logo is focused on creating one which will last for ages and should get etched in the minds of the mark audience even if the business meets its demise. This short article would take up some of the elements which are found to be prevalent in the logos developed in 2013. Getting familiar with those elements ould help you plan the coming years.
The Elements Which Have Changed the Look of Logo This Year
The Finer sides of Fonts
When you are heavily into Logo Designs, you’re expected to be aware of the font types. Many of the most commonly used fonts for logo design will be Lucinda, Tahoma and Verdana but they are not the only person. There are a number of fonts which are seen to be used this year. The new logo design for Yahoo introduces fonts like Optima, which totally changes the business’s outlook. You will also find the fresh fonts for logos online like the Aesthetique in addition to the Operator. The most famous fonts which have being used for Logos this year till now include the likes of Fiddle, Songbird, Axe and Anguilette. An intensive research online will let you find not only the stated ones but more.
The illustrated face of Logo
Hand drawn illustrations are making a comeback this year. Gone are the days when designers used the inventory illustrations and photos to come up with a clone called a logo design. This year has seen certain changes out of this perspective. Logo Designers all over the world are using specially designed illustrations to come up with mind-blowing logos. These logos have helped in bringing out the emotional appeal from the right target audience.
The logos are usually extensively influenced by the commercials that they by themselves represent. They will have more influence on the target audience compared to the ones being created with the use of stock images.
Using Color and hues
This particular year focuses extra on the brightest and boldest of the hues and tones. The main purpose of the logo designer is to use certain colors which may grab the eye in a jiffy. The hues this year centered on that of the brand colour. The main emphasis was to use a color which can hold on to the brand identity of the targeted product.
Introducing Flat Design Logo
This year can be termed as the year of the flat style. With Windows introducing Flat design and style with Windows 8, Apple company adapted the same trend with iOS7, the logo design designs are in for a serious change. Every third-party app designers are adapting their logo to this Flat change. Logo designing is going back to the essential with colors and basic geometric shapes. The upcoming 2018 Olympic Games logo is the perfect example of that.
Logo Models through Initials and Letter
Simplicity may be the core of the problem with the Logo design trend. The company logo uses often the initials or one of the important letters of the company. stationery design This has become among the simplest and the simplest way to mention the brand to the right target audience. The brand new logo for the famous Television show, Master Chef conveys that.
‘Here’ says the Logo
The ‘Here’ navigation symbols which are usually popularly used in the virtual maps have grown to be the in-thing this year. People just love to see the ‘Here’ symbol even in the brand logos which caters to a cake shop or perhaps a photo studio. The symbol itself confirms where the product in the logo can be found. You can always check the logo design of Brandforma to start to see the use of the ‘Here’ symbol.